Research shows that consumer behaviour has remained relatively unchanged over the past three decades

-  despite the growth of digital media during this same period.

Non-Compliant patients generate three times more visits to the doctors and cost, on average,  five times more to treat.

It is estimated that every penny spent on educating patients saves five times as much on future treatments.

The cost of non-compliance to the UK Health Service alone is estimated at £1billion every year.