Consumer behaviour has remained relatively unchanged over the past three decades
- despite the growth of digital media during that same period
The annual cost of non-compliance to the NHS is estimated at over £1billion
The combined cost across USA and Europe is estimated in excess of £300billion
Non-compliant patients still cost 5 times more to treat today - and generate
3 times more visits to the doctors
Every penny spent on patient information also saves 5 times as much on future treatments
PSYCHOLOGY & BEHAVIOUR
