The ability to understand health information sufficiently enough to take appropriate decisions about your own condition or treatment.
Understanding how we read and recall health information today
is just as important as the health messages it contains
Those that need this help the most tend to be those with the lowest levels of healthy literacy and are
also the hardest to reach
The volume of digital media alone reduces our ability to memorise
and recall this new information
and misses those completely
with limited access to it.
The difference between how we read and recall health information delivered on a digital platform - compared to
traditional print media.