HEALTH LITERACY

FUNCTIONAL

HEALTH  LITERACY

The ability to understand health information sufficiently enough to take appropriate decisions about your own condition or treatment.

Understanding how we read and recall health information today

is just as important as the health messages it contains

Those that need this help the most tend to be those with the lowest levels of healthy literacy and are

also the hardest to reach

The volume of digital media alone reduces our ability to memorise  

and recall this new information

and misses those completely

with limited access to it.

DIGITAL

HEALTH  LITERACY

The difference between how we read and recall health information delivered on a digital platform - compared to

traditional print media.