Understanding how patients read
and recall health information
is just as important as
the information itself
Those that need this information
the most will usually have the
lowest levels of health literacy
- and be hardest to reach
If your health messages don't
get through, how can they
change patient behaviour
- or affect compliance ?
FUNCTIONAL HEALTH LITERACY
'The ability to understand health information sufficiently enough
to be able to make appropriate decisions about your own health'
digital health literacy
'The difference between reading and recalling health information from a digital medium
compared to reading and recalling that same information from a printed source'