Understanding how patients read
 and recall health information 
 is just as important as
 the information itself 

Those that need this guidance
 the most will usually also possess
 the lowest levels of health literacy  
 and be hardest to reach

If these health messages never
 get through they can neither act
 to influence patient behaviour
 or affect compliance


' The ability to understand health information sufficiently enough
  to make appropriate decisions about your own health '