Understanding how patients read
 and recall health information 
 is just as important as
 the information itself 

Those that need this information 
 the most will usually have the
   lowest levels of health literacy  
- and be hardest to reach

If digital media further threatens
to isolate these very same patients
how can we still change behaviour 
- and improve compliance?

FUNCTIONAL HEALTH LITERACY

Is the ability to understand health information sufficiently enough to be able
to make appropriate decisions about your own health

digital health literacy

Is the difference between how accurately we read and recall health information from a digital medium
compared to reading and recalling the same information from a printed source