Understanding how patients read
 and recall health information 
 is just as important as
 the information itself 

Those that need this information 
 the most will usually have the
   lowest levels of health literacy  
- and be hardest to reach

If your health messages don't 
 get through, how can they  
 change patient behaviour
- or affect compliance ?

FUNCTIONAL HEALTH LITERACY

'The ability to understand health information sufficiently enough
to be able to make appropriate decisions about your own health'

digital health literacy

'The difference between reading and recalling health information from a digital medium
compared to reading and recalling that same information from a printed source'