livingstone-medical- health-information-design

    H E A L T H   I N F O R M A T I O N   D E S I G N  


The sheer amount of information online forces our brains to look for short-cuts -  just to cope with the  volume

The most common short-cut it employs is to scan sentences  (skipping common words) instead of reading it all.  

Because of this, our reading and recall of health information from a  printed format is four times more

effective than reading the same information on a digital device.

To be able to save  information, and then recall it later,  needs sufficient time for our brain to absorb it

fully - and transfer it from our short-term memory to our long-term memory

To do this naturally, reading needs our full attention and, if we  get distracted during that process,

information we read may not be saved  -  and will be forgotten.