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    H E A L T H   I N F O R M A T I O N   D E S I G N  

HEALTH COMMUNICATION

DESIGN CHALLENGES

The widespread use of complex medical terminology

across the entire healthcare industry


Significant low levels of health literacy still found

throughout the adult population


Continuous high levels of patient non-compliance

and the resulting medicine wastage


A growing reliance on digital only solutions to the

exclusion of the poor and the disadvantaged

medical language and terminology
consumer-health-literacy
eading-and comprehension
consumer-psychology
memory-and-recall
patient-behaviour