H E A L T H   I N F O R M A T I O N   D E S I G N  

DESIGN GUIDE FOUR

LANGUAGE & TERMINOLOGY

Write in the active voice to engage the reader

Keep sentences short  -  20 words or less

Avoid words with multiple syllables

Use positive statements to encourage the reader

Avoid using double negatives

Use questions that encourage active learning

Select examples that your audience can relate to

Only use words likely to be familiar to your readers