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    H E A L T H   I N F O R M A T I O N   D E S I G N  

HEALTH COMMUNICATION

CHALLENGES

medical language and terminology
health-literacy-in-the-population
consumer-behaviour
memory-and-recall
patient-behaviour

The  widespread use of complex medical terminology

across the entire healthcare industry


The significant levels of poor health literacy still present

throughout the adult population


The unsustainably high levels of drug non-compliance  

and associated medicine waste


A growing reliance digital only solutions to the

exclusion of the poor and the disadvantaged