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    H E A L T H   I N F O R M A T I O N   D E S I G N  

HEALTH COMMUNICATION

DESIGN CHALLENGES

medical language and terminology
health-literacy-in-the-population
consumer-behaviour
memory-and-recall
patient-behaviour

The widespread use of complex medical terminology

across the healthcare industry

The continued prevalence of low health literacy

throughout the adult population


Historial high levels of patient non-compliance

with drugs and treatments


A growing reliance on digital platforms to the

exclusion of many vulnerable groups