DESIGN GUIDE ONE
CONTENT & PURPOSE
Identify your intended audience
Clearly define the purpose of the material
Include only the most essential information
Do not exceed a reading age of 12 years old
Use plain english and short sentences
Identify what the reader can do to help themselves
Check it's accuracy with independent experts
Test it with end-users
Ensure your intended audience will be able to access it
Copyright © 2025 Livingstone Medical Limited