DESIGN GUIDE ONE
CONTENT & PURPOSE
Clearly define the purpose of the material
Identify the intended audience and how you will reach them
Determine the desired outcomes and how to measure them
Include only the most essential information
Avoid making any assumptions about the reader's existing knowledge
Do not exceed a reading age of 12 years old
Use plain english and short sentences throughout
Use questions that will encourage active learning
Show readers how to achieve any behavioural changes
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