READING PRINT v DIGITAL

Health Literacy and Patient Compliance levels amongst the general population have changed very little over the past

past two decades - despite the growth of digital media over that very same period.

Research also shows us that while consumers continue to read in print - they only scan information online.

If we do not focus on what we are reading long enough, we cannot retain it in our short-term memory

- or commit it our long-term memory either for recall when we  need it

It is estimated that reading speed and comprehension in print is four times faster than online.

Most digital platforms are so full of  distractions that the brain has to look for shortcuts

to manage this overload, and does this by scanning - rather than reading

Try this simple example (above) then read it again - until you discovered what

you may have missed first time .

Committing short-term memory to long-term memory is crucial in this learning process -  but our short-term

memory can only hold seven items at any one time. So if an eighth is introduced, something else must get lost.

( Ever dashed into a room to find something urgently, then forget what is was you came in for? )

Even before digital media arrived, the average person made approx. 10,000 decisions every single day was

and now those numbers grow exponetially every single day.