H e a l t h  C o m m u n i c a t i o n

Understanding how patients read and recall
 health information is just as important
 as the information itself

Those that need this information the most  will usually also have the poorest levels of literacy  
 - and be the hardest to reach

Digital media now threatens to further isolate
 these very same patients because of the way
 we all now absorb this information

FUNCTIONAL HEALTH LITERACY

The ability to understand information sufficiently enough to take appropriate decisions about your own health

DIGITAL HEALTH LITERACY

The difference between how we read and recall health information from a digital versus a printed medium